2021-22

INSPIRED
BY ESTÉE


IN CELEBRATION OF OUR 75th ANNIVERSARY,
We’ve taken inspiration from the boss herself. What would Mrs. Estée Lauder say about self-care? About losing yourself in a world of fragrance? About finding your perfect foundation or nighttime ritual?
Believe it or not–she said a lot. Always ahead of her time, Estée’s words are just as applicable to the world of beauty today as they were a generation ago. Explore beauty rituals and tips and tricks of today, inspired by words of wisdom from Estée herself.

01

HOW TO:

GLOW IN 5 MINUTES
OR LESS

Inspired by Estée’s signature 3-minute makeup applications, refresh your look with NEW lightweight textures that will feel as effortless as they look. Five minutes. Five Products. Instant Glam.

02

STEAL A MOMENT

WITH OUR STAR SERUM

Our favourite skincare and self-care rituals centred around our star serum for fast, feel-good moments every night, every day, and anytime in between.

03

A WORLD BEYOND
Follow us to worlds undiscovered, where imagination mingles with the science of scent to create a magical reality.

Beauty is an ATTITUDE,
there’s no SECRET.

04

FRAGRANCE FIRSTS
Mrs. Estée Lauder revolutionised the business of fragrance. She was the first to encourage customers to buy fragrances for themselves and create their own personal wardrobe of scents. Discover the incredible moments of our fragrance heritage and history, and the enduring legacy we carry on today with the launch of The Estée Lauder Luxury Fragrance Collection.

05

WITH YOUR EYES
If we’ve learned anything in the past year, it’s that eyes never lie. Our daily emotional rollercoaster gets expressed with an endless cycle of smiling, widening, blinking and rolling. But let’s be honest: our eyes are tired. Allow the #eyeexperts at Estée Lauder to care for them, so you can keep the expressions coming.

06

BEYOND THE MATCH

WHAT GOES INTO FINDING
THE PERFECT FOUNDATION?

Your shade, your formula of choice, a finish you can rely on– and the feel-good-in-your-own-skin confidence that comes with it.

07

A LEGACY OF FRAGRANCE

FRAGRANCE IS A
LAUDER FAMILY TRADITION.

Fragrance is a Lauder family tradition. Want proof? Look no further than Aerin Lauder’s namesake brand, AERIN, known for its timeless, ultra-feminine scents.

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