What is a serum? It's a targeted treatment that helps with specific skin concerns. Our best-selling serums help hydrate and renew. Our brightening serum has amazing vitamin C serum benefits to help even skintone. Dark spots appear improved, and skin looks radiant. All of our serums are infused with high-performance ingredients. To use, apply to clean skin and follow with a moisturiser. Need help completing your regimen? Find the perfect skincare for your skin type.