Pure Color

Shop Estée Lauder's Pure Color Lipstick and Lip Care Collection. From bold, bright lipstick, lip gloss and lip balms to neutral, everyday shades, we’ve got you. Matte lipstick. Glossy lipstick. Nude lipstick. Or try our Whipped Matte liquid lipstick – you’ll love the velvety-smooth, weightless finish. With such a range of finishes, shades, and coverage, it’s easy to find more than one favourite. More into lip TLC than lip colour? Check out our Pure Color Envy Lip Care Collection, complete with a lip potion, lip balm, lip plumper and nighttime rescue oil-serum. Start your morning or night routine with one or more of these nourishing formulas and get ready for smoother, softer lips. Follow with lipstick or wear them alone. With so many shades and formulas of Pure Color Lipstick and Lip Care, it’s hard to choose just one! Find your favourites from the comfort of home with our Lip Virtual Try-On Tool.