MRS. ESTÉE LAUDER
She was the first to encourage customers to buy fragrances for themselves and create their own personal wardrobe of scents. Discover the incredible moments of our fragrance heritage and history, and the enduring legacy we carry on today with the launch of The Estée Lauder Luxury Fragrance Collection.
Beauty is GLOW...
To change women's minds—and forever change the world of fragrance—she created Youth-Dew Bath Oil in 1953.
Captivating, rich and exceptionally lasting, women bought it for the bath, but, as Estée predicted, soon began wearing Youth-Dew as a fragrance.
Since it was a bath oil, not perfume, women felt free to enjoy and wear it daily. The scent itself remains a legendary one in the fragrance industry today—it has been called one of the sexiest fragrances ever created. The unique combination of Rose, Lavender, Jasmine, Spices, Vetiver and Patchouli make this fragrance sensual with a timeless appeal, and more than 50 years after it launched, it’s still a fan favourite today.
The attention to every ingredient and every note is the way we still create fragrances today.
ALIAGE, PRIVATE COLLECTION, WHITE LINEN & CINNABAR
one for every occasion and mood.
Estée painstakingly curated the most luxurious and expensive ingredients to create a bouquet of a thousand flowers.
To celebrate the launch, she had a bride walk down 5th Avenue in New York City.