2021-22


THE ESTĒE LAUDER TREND REPORT
Your go-to guide to learn the latest trends, tips and product picks of the season.

EDITOR’S NOTE

This year, we celebrate 75 years of Estée Lauder.
75 years of innovation, high-touch, and a bold legacy that began with one woman, four cremes and a dream. First, Mrs. Estée Lauder gave us product. Then, came beauty advice (which she’d give to anyone who would listen). Before long, she was the authority on beauty trends and her products were in homes around the world. Customers trusted her name on a jar, and they still do.

In celebration of the 75th Anniversary, we asked people to share their Estée Stories. What was their first memory with the brand? What makes the products so important to them? When our customers, employees, models and ambassadors answered, a common theme of tradition and family emerged.

For the last 75 years, Estée Lauder has found an emotional place in the lives and memories of people around the world. We’ve been passed down from one generation to the next like a good piece of advice. Our jars have lined mother’s vanities. Our fragrances remind you of sneaking a coveted spray before you were allowed. For many, their first beauty memories involved watching someone they love apply Estée Lauder lipstick in the mirror.

Today, as we continue to push the boundaries of product and experience, we want this legacy to persevere.
 
Because this anniversary, we’re not only thinking of the past, we’re also envisioning the future. We’re celebrating Mrs. Estée Lauder’s trailblazing story, her groundbreaking product innovations, and her words of wisdom as they were then and as they stand today: inspiring a new generation of memory-makers, lipstick-appliers and fragrance thieves.
 
And to think, it all started with just one woman. Cheers to you, Estée.
 

XO,
YOUR ESTÉE EDITORS

 


All GREAT
things begin with
a vision,
a DREAM.

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