What coverage foundation is best for me?

Whether you’re after flawless, long-lasting foundation makeup or a sheer, barely there look, we’ve got you. Read on to discover the level of coverage that’s right for you. Full coverage foundation A full coverage finish means that all blemishes, dark circles and other so-called imperfections are fully covered, leaving you with an even, flawless look. Full coverage formulas like Double Wear Sheer Long-Wear Foundation SPF 20 are also often the most long-lasting foundations. Medium coverage foundation Medium coverage foundations like Futurist Hydra Rescue Moisturising Makeup SPF 45 conceal blemishes and other skin concerns well, but with a more natural, skin-like finish. Medium coverage tends to be buildable, allowing you to add more coverage in desired areas. Light coverage foundation Light coverage is the most natural-looking foundation makeup – take Double Wear Sheer Long-Wear Foundation SPF 20 . This level of coverage blurs skin, but doesn’t hide it – skin still looks like skin, only healthier and more even.

What is the best foundation for my skin type?

Choosing a foundation that’s right for your skin type will help your makeup look better and last longer. Read on for our recommendations. Dry skin Fine lines, dullness and dehydration are all common signs of a dry skin type. To counter them, choose a foundation for dry skin that has hydrating skincare ingredients like hyaluronic acid and glycerin – you’ll find both in Futurist Hydra Rescue Moisturising Makeup SPF 45 . Oily and combination skin Excess shine and visible pores are hallmarks of an oily skin type, so choose a mattifying foundation like Double Wear Sheer Long-Wear Foundation SPF 20 . This oil-free foundation lasts up to 24 hours – no touch-ups needed. Mature skin Mature, menopausal or post-menopausal skin can feel drier. Choose a hydrating foundation like Futurist Skin Tint Serum SPF 20 , which contains nourishing and soothing botanical oils. Sensitive skin Often prone to redness and irritation, sensitive skin needs a little extra care. Opt for a breathable, dermatologist-tested foundation with no fragrance, like Double Wear Sheer Long-Wear Foundation SPF 20 .

What are the foundation types to consider?

If you aren’t sure which foundation type to choose, don’t worry – there are many options for all makeup styles. Read on to discover the best one for you. Liquid foundation Perfect for all skin types, liquid foundations like Double Wear Sheer Long-Wear Foundation SPF 20 are versatile in formula: some are hydrating and sheer, while others are fuller coverage and matte. Powder foundation Great for oily or combination skin, powder foundations like Double Wear Stay-in-Place Matte Powder Foundation SPF 10 mattify and blur the look of texture and shine while giving buildable coverage. Cream foundation Often thicker and higher in coverage, cream foundations like Double Wear Maximum Cover Camouflage Foundation SPF 15 are perfect for full coverage makeup looks and totally concealing scars or blemishes.

Foundation Makeup

10 Products

60 SHADES

60 Shades

60 SHADES

60 Shades

60 SHADES

60 Shades

60 SHADES

60 Shades

60 SHADES

60 Shades

60 SHADES

60 Shades

60 SHADES

60 Shades

60 SHADES

60 Shades

60 SHADES

60 Shades

60 SHADES

60 Shades

60 SHADES

60 Shades
5N1.5 Maple

Double Wear Stay-in-Place Foundation SPF 10

60 shades. 24-hour staying power. The #1 prestige foundation in the UK.*

3340
£39.50

£1.32 /ml
BEST SELLER

28 Shades

BEST SELLER

28 Shades

BEST SELLER

28 Shades

BEST SELLER

28 Shades

BEST SELLER

28 Shades

BEST SELLER

28 Shades

BEST SELLER

28 Shades

BEST SELLER

28 Shades

BEST SELLER

28 Shades

BEST SELLER

28 Shades

BEST SELLER

28 Shades

BEST SELLER

28 Shades
1N0 Porcelain

Futurist Hydra Rescue Moisturizing Foundation SPF 45

Flawless makeup with serious skincare. Find your ideal shade and try it on instantly. Select find your shade on your mobile device.

5373
£42.00

£1.20 /ml
29 Shades

29 Shades

29 Shades

29 Shades

29 Shades

29 Shades

29 Shades

29 Shades

29 Shades

29 Shades

29 Shades

29 Shades

29 Shades

29 Shades
0N1 ALABASTER

Futurist Skin Tint Serum Foundation with Botanical Oil Infusion SPF 20

For a glow that lasts. Skincaring makeup + science.

948
£49.00

£1.63 /ml
27 Shades

27 Shades

27 Shades

27 Shades

27 Shades

27 Shades

27 Shades

27 Shades

27 Shades

27 Shades

27 Shades
5N2 Amber Honey

Double Wear Sheer Long-Wear Foundation SPF 20

Softly blurring, sheer matte makeup with 12-hour wear.

3339
£39.50

£1.32 /ml
43 Shades

43 Shades

43 Shades

43 Shades
6N2 TRUFFLE

Double Wear Stay-in-Place Matte Powder Foundation SPF 10

A multi-use powder foundation with flawless custom coverage, 12-hour wear, oil-control and a matte finish. Refillable.

7
£43.00

£3.58 /g
31 Shades

31 Shades

31 Shades
1C0 SHELL

Double Wear Stay-in-Place Matte Powder Foundation SPF 10 Refill

A multi-use powder foundation with flawless custom coverage, 12-hour wear, oil-control and a matte finish.

7
£32.50

£2.71 /g
15 Shades

15 Shades

15 Shades
1C1 Cool Bone

Double Wear Maximum Cover Camouflage Foundation for Face and Body SPF 15

Full, concealing coverage. Long-wear: 12 hours.

1099
£39.50

£1.32 /ml
9 Shades

9 Shades

9 Shades
1C0 Cool Porcelain

Futurist Aqua Brilliance™ Makeup with Intense Moisture Infusion SPF 20

A skin-loving foundation infused with 84% skin-caring ingredients. Delivers 24-hour hydration, 24-hour radiance and 24-hour wear.

2
£47.00

£47.00 /unit
16 Shades

16 Shades

16 Shades

16 Shades

16 Shades

16 Shades

16 Shades
1N2 Ecru

Re-Nutriv Ultra Radiance Liquid Foundation SPF 20

Look radiant: luxurious liquid foundation.

104
£105.00

£3.50 /ml
Double Wear Stay-In-Place Foundation Pump

Fits Double Wear Stay-In-Place Makeup bottles.

267

£7.00

£7.00 /unit

Choose Your Foundation

Coverage + Care

FUTURIST HYDRA RESCUE
MOISTURIZING MAKEUP SPF 45

12-hour radiant glow. Buildable Medium-to-Full coverage
Flawless radiant finish
Soothes, protects and hydrates with high-performance skincare
Infused with probiotic technology and chia-seed extract

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Light Coverage + Care

FUTURIST SKINTINT SERUM WITH BOTANICAL OIL INFUSION SPF 20

8-hour radiance
Light coverage
85% skincaring ingredients
All-day colour true wear
Evens, smooths and moisturises
Improves skin over time

SHOP NOW

24-Hour Wear

DOUBLE WEAR STAY-IN-PLACE MAKEUP SPF 10

The #1 Prestige Foundation in the UK*
Buildable, medium-to-full coverage
Cashmere matte finish
Waterproof, sweat- & humidity-resistant

*Circana Group (UK) Ltd. Retail Tracking Service. Prestige Foundation by product, Jan 2023 – Dec 2023, value and unit sales.

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Sheer All-Day Wear

DOUBLE WEAR
SHEER LONG-WEAR MAKEUP SPF 20

12-hour wear
Sheer-to-light coverage
Seamless sheer matte finish
Weightless, fresh feeling
Visibly perfecting, healthy looking

SHOP NOW

Versatile Powder

DOUBLE WEAR STAY-IN-PLACE MATTE POWDER FOUNDATION SPF 10

12-hour wear
Custom, sheer-to-full coverage
Matte finish
Wear as foundation, or over it

SHOP NOW

Coverage + Care

FUTURIST HYDRA RESCUE
MOISTURIZING MAKEUP SPF 45

12-hour radiant glow. Buildable Medium-to-Full coverage
Flawless radiant finish
Soothes, protects and hydrates with high-performance skincare
Infused with probiotic technology and chia-seed extract

SHOP NOW

Light Coverage + Care

FUTURIST SKINTINT SERUM WITH BOTANICAL OIL INFUSION SPF 20

8-hour radiance
Light coverage
85% skincaring ingredients
All-day colour true wear
Evens, smooths and moisturises
Improves skin over time

SHOP NOW

24-Hour Wear

DOUBLE WEAR STAY-IN-PLACE MAKEUP SPF 10

The #1 Prestige Foundation in the UK*
Buildable, medium-to-full coverage
Cashmere matte finish
Waterproof, sweat- & humidity-resistant

*Circana Group (UK) Ltd. Retail Tracking Service. Prestige Foundation by product, Jan 2023 – Dec 2023, value and unit sales.

SHOP NOW

Sheer All-Day Wear

DOUBLE WEAR
SHEER LONG-WEAR MAKEUP SPF 20

12-hour wear
Sheer-to-light coverage
Seamless sheer matte finish
Weightless, fresh feeling
Visibly perfecting, healthy looking

SHOP NOW

Versatile Powder

DOUBLE WEAR STAY-IN-PLACE MATTE POWDER FOUNDATION SPF 10

12-hour wear
Custom, sheer-to-full coverage
Matte finish
Wear as foundation, or over it

SHOP NOW

Choose Your Foundation

Coverage + Care

FUTURIST HYDRA RESCUE
MOISTURIZING MAKEUP SPF 45

12-hour radiant glow. Buildable Medium-to-Full coverage
Flawless radiant finish
Soothes, protects and hydrates with high-performance skincare
Infused with probiotic technology and chia-seed extract

SHOP NOW

Light Coverage + Care

FUTURIST SKINTINT SERUM WITH BOTANICAL OIL INFUSION SPF 20

8-hour radiance
Light coverage
85% skincaring ingredients
All-day colour true wear
Evens, smooths and moisturises
Improves skin over time

SHOP NOW

24-Hour Wear

DOUBLE WEAR STAY-IN-PLACE MAKEUP SPF 10

The #1 Prestige Foundation in the UK*
Buildable, medium-to-full coverage
Cashmere matte finish
Waterproof, sweat- & humidity-resistant

*Circana Group (UK) Ltd. Retail Tracking Service. Prestige Foundation by product, Jan 2023 – Dec 2023, value and unit sales.

SHOP NOW

Sheer All-Day Wear

DOUBLE WEAR
SHEER LONG-WEAR MAKEUP SPF 20

12-hour wear
Sheer-to-light coverage
Seamless sheer matte finish
Weightless, fresh feeling
Visibly perfecting, healthy looking

SHOP NOW

Versatile Powder

DOUBLE WEAR STAY-IN-PLACE MATTE POWDER FOUNDATION SPF 10

12-hour wear
Custom, sheer-to-full coverage
Matte finish
Wear as foundation, or over it

SHOP NOW

Coverage + Care

FUTURIST HYDRA RESCUE
MOISTURIZING MAKEUP SPF 45

12-hour radiant glow. Buildable Medium-to-Full coverage
Flawless radiant finish
Soothes, protects and hydrates with high-performance skincare
Infused with probiotic technology and chia-seed extract

SHOP NOW

Light Coverage + Care

FUTURIST SKINTINT SERUM WITH BOTANICAL OIL INFUSION SPF 20

8-hour radiance
Light coverage
85% skincaring ingredients
All-day colour true wear
Evens, smooths and moisturises
Improves skin over time

SHOP NOW

24-Hour Wear

DOUBLE WEAR STAY-IN-PLACE MAKEUP SPF 10

The #1 Prestige Foundation in the UK*
Buildable, medium-to-full coverage
Cashmere matte finish
Waterproof, sweat- & humidity-resistant

*Circana Group (UK) Ltd. Retail Tracking Service. Prestige Foundation by product, Jan 2023 – Dec 2023, value and unit sales.

SHOP NOW

Sheer All-Day Wear

DOUBLE WEAR
SHEER LONG-WEAR MAKEUP SPF 20

12-hour wear
Sheer-to-light coverage
Seamless sheer matte finish
Weightless, fresh feeling
Visibly perfecting, healthy looking

SHOP NOW

Versatile Powder

DOUBLE WEAR STAY-IN-PLACE MATTE POWDER FOUNDATION SPF 10

12-hour wear
Custom, sheer-to-full coverage
Matte finish
Wear as foundation, or over it

SHOP NOW

Complexion Perfection

Find your perfect shade and finish now with these skin-loving heroes.

Step 1

PRIMER

Prep your skin for a flawless finish (whatever your skin type) with our nourishing primer collection.

SHOP NOW

Step 2

FOUNDATION

Perfect and protect with our best SPF foundations, from flawless Double Wear to skin-loving Futurist.

SHOP NOW

Step 3

CONCEALER

Conceal, brighten and contour with our long-lasting radiant and matte concealers.

SHOP NOW

Step 4

BRONZER

Finish your look with a little warmth and glow, care of our silky-soft Bronze Goddess bronzers and highlighters.

SHOP NOW

Step 1

PRIMER

Prep your skin for a flawless finish (whatever your skin type) with our nourishing primer collection.

SHOP NOW

Step 2

FOUNDATION

Perfect and protect with our best SPF foundations, from flawless Double Wear to skin-loving Futurist.

SHOP NOW

Step 3

CONCEALER

Conceal, brighten and contour with our long-lasting radiant and matte concealers.

SHOP NOW

Step 4

BRONZER

Finish your look with a little warmth and glow, care of our silky-soft Bronze Goddess bronzers and highlighters.

SHOP NOW

Complexion Perfection

Find your perfect shade and finish now with these skin-loving heroes.

Step 1

PRIMER

Prep your skin for a flawless finish (whatever your skin type) with our nourishing primer collection.

SHOP NOW

Step 2

FOUNDATION

Perfect and protect with our best SPF foundations, from flawless Double Wear to skin-loving Futurist.

SHOP NOW

Step 3

CONCEALER

Conceal, brighten and contour with our long-lasting radiant and matte concealers.

SHOP NOW

Step 4

BRONZER

Finish your look with a little warmth and glow, care of our silky-soft Bronze Goddess bronzers and highlighters.

SHOP NOW

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Foundation Makeup

Choose Your Foundation

Choose Your Foundation

Complexion Perfection

Complexion Perfection