What Is Hyaluronic Acid?

It’s an ingredient that’s been getting a lot of buzz lately,
but what exactly is hyaluronic acid (HA), and how does it affect your skin?

In short, HA is nature’s “moisture magnet.” More specifically, it’s a
molecule found naturally in your skin with the primary function of retaining
water and keeping skin hydrated. While the word “acid” might sound scary and
harsh, the reality is quite the opposite. It’s actually ultra-hydrating and
provides soothing moisture.

What Are The Benefits Of Hyaluronic Acid?

Hyaluronic acid truly is a powerhouse ingredient.
Each HA molecule helps skin hold on to moisture, making it
the perfect vehicle for hydrated, glowing skin.

We at Estée Lauder were so impressed by the power of this innovative
ingredient that we became the first beauty brand to incorporate it into our products.
It’s also important to remember that not all HAs are created equal. We incorporate
multiple types of HAs into our formulas and have patent-pending technology to form
a breathable matrix that not only moisturises your skin,
but also works as a shock absorber.

How To Use Hyaluronic Acid

HA also plays well with many other ingredients, bringing a boost
of added moisture to your favourite formulas. By adding beauty products
that include hyaluronic acid to your skincare regimen, you can experience
skin that feels plumper, moisturised and softened.

The nourishing benefits of hyaluronic acid are endless, as many
find it helps remedy dry skin and reduce the look of dry fine lines.
By adding serums and face creams with hyaluronic acid to your skincare routine,
you can promote healthier-looking skin. To boost the benefits, use a hydrating
hyaluronic acid foundation, like Futurist Hydra Rescue Moisturising Foundation SPF 45.

Questions about Hyaluronic Acid?

We’ve got answers.