July 31,
photo of man applying skincare

Whether you’re completely new to skincare or shopping for the men in your life, finding a simple men’s skincare routine can be overwhelming – especially if you’re only just starting out on your skincare journey. Here, we’ve rounded up four formulas that are perfect for men (beginners included!).

Our best face wash for men
Finding a face wash for men can be a tricky affair: men’s skin tends to be slightly thicker and oilier than women’s, so look for a face wash that deeply purifies pores while still being gentle on your skin. Perfectly Clean Multi-Action Foam Cleanser is a great choice for men, as it contains skin-loving botanicals and minerals, washes away impurities, and unclogs pores. Got a little extra time? Use it as a face mask for three minutes, twice a week.

Our best face serum for men
When starting out on your skincare journey, simplicity is key. Men’s skin goes through a lot, from post-shave irritation to pollution, so look for calming products like NEW Advanced Night Repair Rescue Solution. Ideal for daily shavers, this instantly cooling formula helps reduce the look of irritation and redness with soothing bifidus ferment.

92% of men said skin felt comforted with hydration after shaving*
91% of men said freshly shaved skin felt soothed**

Next, lock in up to 72 hours of hydration with Advanced Night Repair Serum. Perfect for busy lifestyles, this oil-free multitasker sinks into skin fast without feeling greasy or heavy. Armed with seven skin benefits in one refreshing formula, it:

✓ Evens skin tone
✓ Hydrates
✓ Soothes
✓ Boosts radiance
✓ Firms the feel of skin
✓ Strengthens
✓ Fights the look of fine lines

The hyaluronic acid in Advanced Night Repair Serum will help draw water into your skin, so get the most out of your face serum by applying it while skin is still damp.

Our best eye cream for men
The right under-eye cream can make all the difference to tired-looking eyes. Dark circles, lines and wrinkles are a natural part of ageing, but using a targeted eye cream like Advanced Night Repair Eye Supercharged Gel-Creme can help improve their appearance. This refreshing gel formula brightens the look of dark circles and hydrates for 72 hours, so it’s a great eye cream for men.

Our best moisturiser for men
For day, choose a moisturiser with SPF like DayWear Multi-Protection Anti-Oxidant 24H-Moisture Creme SPF 15. This lightweight, vitamin C-infused face cream helps keep your skin feeling soft and hydrated for up to 24 hours. It’s available in two versions, so pick the one that best suits your skin type: if you notice your skin looks shiny during the day, opt for the normal/combination creme. If you often see dry, flaky patches, dry fine lines or dullness, choose the one for dry skin. If you aren’t sure which moisturiser to pick, you can chat live to an online skincare expert here.

For night, we recommend using a night-time face cream like NightWear Plus Anti-Oxidant Night Detox Creme. Suitable for all skin types, it’s infused with hyaluronic acid, shea butter and glycerin to leave your skin feeling ultra soft by morning.

Want custom grooming advice? Book a free skincare service now, available online or in-store.

*Sensory testing on 125 men after 1 week of product use.
**Sensory testing on 126 men after 1 week of product use.