15-hour staying power. Long lashes that last. Zero smudge.

You'll love its extreme wear, extraordinary length and unstoppable power. Now the expertly separated, smudge-free lash look you see in the morning is the look you keep all day.

A formula with innovative polymers locks in the mascara to keep it on lashes and off you. Resists high temperatures, high humidity and perspiration.

Micro-fibre bristles go deep into lash bed to comb and detangle lashes for super separation from root to tip. Lashes channel through the brush's saturated core for a rich coating of pigment.

THE WEAR

Lasts 15-hours without smudging, flaking or wearing away.

EASY TO REMOVE
Warm water and cleanser unlocks the formula and removes every last trace, or use our Take It Away Makeup Remover.