June 21,
Makeup artist Cher Webb applies foundation to a model

#1 Semi-Matte Finish + Sheer Coverage

For a semi-matte finish with a sheer coverage, Cher pairs The Illuminator Radiant Perfecting Primer + Finisher with our ultra-fresh Double Wear Light Soft Matte Hydra Makeup SPF 10.

She starts by applying this luminous primer to the apples of the cheeks and down the panel of the nose, using her fingertips to really massage the product into the skin. This is the ideal primer for a dewy, healthy-looking finish and the perfect base for Double Wear Light.

Most of us have redness or discolouration towards the centre of the face, so Cher favours then applying foundation in an outward motion from there. She uses both a foundation brush and her fingertips to work it into the skin, which helps to keep the look effortless and natural.


#2 Matte Finish + Medium to Full Coverage

Cher's favourite foundation for a fuller coverage with more of a matte finish is Double Wear Stay-in-Place Makeup SPF 10. This trusted longwear foundation covers imperfections yet still looks natural and feels lightweight and comfortable on the skin.

She suggests teaming this with Double Wear Radiant Concealer to target blemishes or areas where a little extra coverage is needed. 


#3 Radiant Finish + Full Coverage 

Radiant skin is always on-trend. If that's your intended finish but you are not willing to compromise on coverage, Cher recommends using Futurist Hydra Rescue Moisturizing Makeup SPF 45. This evens skintone all the while lighting skin's look with an instant, radiant glow. 

As an added bonus, it contains skin-loving ingredients; formulated with IonCharged Water, probiotic technology and chia-seed extract, it hydrates instantly and even protects with SPF 45 broad spectrum UVA/UVB protection. 


#4 Matte Finish + Full Coverage

Cher's final foundation favourite is the ultimate in coverage: Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15.

She swears by this soothing matte makeup to conceal all imperfections, including scars, blemishes, birth marks and tattoos, and she even suggests using this as a concealer for added coverage.

It glides on effortlessly and will leave skin looking absolutely perfected in a matter of seconds. What more could you want?