November 1,
Brow expert Kristie Streicher does her brows

If you’re a fan of Instagram (and who isn’t at this point?), you’ve likely become familiar with what’s known as the “Instagram Brow.” Its features are distinct: Full and squared off at the inner corner, then impeccably groomed to a sharp point at the tail. It’s a look, to be sure, but one that’s not necessarily for everyone.

That’s why we turned to brow expert and inventor of the “Feathered Brow,” Kristie Streicher. She’s the co-owner of STRIIIKE, a salon and creative space in Beverly Hills that she shares with her sisters, Jenn and Ashley (a makeup artist and hairstylist, respectively). Streicher’s signature brow technique is all about respecting individual face shapes—as opposed to a “one-size-fits-all” approach to arches—making her the ideal person to show off our game-changing, 3-in-1 tool, The Brow Multi-Tasker.

Watch above as Streicher shows you how to make the most of what you’ve got, using the Multi-Tasker to groom, shape and set to customized perfection. If your brows are the frame for the rest of your face, then this is sure to help make them a true work of art.