WHAT IT IS: A three-in-one highly-pigmented shadow, liner plus primer that lasts up to 24 hours. WHAT IT DOES: Looks as good the morning after as the night before. Three-in-one shadow, liner plus primer with seriously smooth texture for effortless application and buildable layers. Play up or play down any attitude. 24-hour wear. Create multiple effects from a kohl-lined look to a full-on smoky eye. Use alone to line the top and bottom for a rimmed look–even on your waterline*. Use as a cream shadow all over lids. Or use as a primer under powder shadows. Won't budge, won't fade. Waterline approved.* Comes with a built-in sharpener in the base so your kohl is always on-point. Ophthalmologist-tested. Fragrance-free. WHAT ELSE YOU NEED TO KNOW: - Use Iced on inner corner of eyes for a doe-eyed pop to any look. Use Guilt all over lids as an eye primer for lighter complexions and Spice or Grounded for darker complexions. - Bring out the color in your eyes. To make brown eyes pop, use Jaded (a pearlized olive gold) or Twisted (a pearlized teal). To make green eyes pop, use Violet Taboo (a pearlized purple). To make blue eyes pop, use Grounded (a pearlized chestnut brown) or Spiced (a pearlized garnet).