Find Your Perfect Match—Virtually
WITH THESE ONLINE FOUNDATION SERVICES AND TOOLS,
IT HAS NEVER BEEN SO EASY TO MEET YOUR MATCH.
IT HAS NEVER BEEN SO EASY TO MEET YOUR MATCH.

Face-to-Face Advice
Need help finding your shade? Our team of experts are here to help. Chat via video or upload a photo for the most personalised recommendations.

A Guaranteed Match
Shop foundation in confidence online. Your perfect shade, formula and finish guaranteed―or your money back. See offers page for full terms details.

Foundation Finder
It’s time to meet your match. In five simple steps, find your shade of flawless and perfect finish with our new, personalised on-site foundation finder tool.

Virtual Try-On
Powered by Smart Detection & A.R. Technology, the iMatch™ Virtual Shade Expert helps you find your ideal Double Wear shade instantly on your mobile.
See The Transformation
THIS FOUNDATION UNIFIES UNEVEN SKINTONE AND COVERS
IMPERFECTIONS IN A WIDE RANGE OF SHADES TO FLATTER ALL.
SEE THE TRANSFORMATION FOR YOURSELF.
IMPERFECTIONS IN A WIDE RANGE OF SHADES TO FLATTER ALL.
SEE THE TRANSFORMATION FOR YOURSELF.
BEFORE
AFTER
1C0 SHELL


LEVEL 1
BEFORE
AFTER
2C0 COOL VANILLA


LEVEL 2
BEFORE
AFTER
3N2 WHEAT


LEVEL 3
BEFORE
AFTER
4W2 TOAST TOFFEE


LEVEL 4
BEFORE
AFTER
5N1.5 MAPLE


LEVEL 5
BEFORE
AFTER
6W1 SANDALWOOD


LEVEL 6
BEFORE
AFTER
7W1 DEEP SPICE


LEVEL 7
BEFORE
AFTER
8N1 ESPRESSO


LEVEL 8
See Double
SEE DOUBLE WEAR MAKEUP IN ACTION TO DECIDE IF IT'S RIGHT
FOR YOU AND LEARN TOP TIPS AND TRICKS FROM OUR EXPERTS.
FOR YOU AND LEARN TOP TIPS AND TRICKS FROM OUR EXPERTS.

Radiant skin with foundation

How to apply foundation & concealer

How to apply foundation

Supercharged Tip: HIGHLIGHT AND HYDRATE

Supercharged Tip: Instant Makeup Refresh
The Perfect Match
STAY FOREVER FLAWLESS WITH OUR EDIT OF GO-TO LONG-WEAR
ESSENTIALS, THE PERFECT PARTNERS TO YOUR DOUBLE WEAR.
ESSENTIALS, THE PERFECT PARTNERS TO YOUR DOUBLE WEAR.

Versatile powder to wear as foundation, or over it
£37.00
42
Flawless Reviews
WHEN IT COMES TO FOUNDATION, LOVE IS IN THE DOUBLE WEAR.
OVER 1,800 FLAWLESS 5-STAR REVIEWS CAN'T BE WRONG.
OVER 1,800 FLAWLESS 5-STAR REVIEWS CAN'T BE WRONG.

RACHEL, HUDDERSFIELD
WEST YORKSHIRE:
"THIS FOUNDATION STAYS IN
PLACE ALL DAY, REGARDLESS
OF WHAT ACTIVITY I'M DOING."
WEST YORKSHIRE:
"THIS FOUNDATION STAYS IN
PLACE ALL DAY, REGARDLESS
OF WHAT ACTIVITY I'M DOING."

LOUBIE, LONDON:
"I THINK THIS IS THE BEST
FOUNDATION OUT THERE. ONCE
ON, IT LASTS ALL DAY."
"I THINK THIS IS THE BEST
FOUNDATION OUT THERE. ONCE
ON, IT LASTS ALL DAY."

FUNNYJAYBIRD, WOOTTON
COURTENAY, SOMERSET:
"IT IS LIKE SILK ON THE SKIN: SO
SHEER AND YET SUCH EFFECTIVE,
NATURAL-LOOKING COVERAGE."
COURTENAY, SOMERSET:
"IT IS LIKE SILK ON THE SKIN: SO
SHEER AND YET SUCH EFFECTIVE,
NATURAL-LOOKING COVERAGE."
SOME OF OUR FAVOURITE POSTS
#DoubleWear
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