Inspiration: Women We Love

La Vie en Rose

When UK beauty blogger, Rose Thomas, got married, scent was as important
as anything else for the big day. Here she talks through her fragrant journey.

For Rose Thomas, best known as Rosie Londoner, after her blog, The Londoner (@rosielondoner), when she was getting married a few things were locked down pretty early. The dress (a beautiful Phillipa Lepley bespoke creation), the venue (Lake Garda in Italy) and her perfume – Aerin’s Rose de Grasse. It was an obvious choice from the start because, yes, it was her namesake, but also because it tied into her love of that certain flower (even Rose’s dress was embroidered with delicate rose lace appliqués), but also flowers on the whole.

“Flowers are so important to me and I always knew the kind of flowers I wanted for the venue”, explains Rose who chose Nikki Tibbles at Wild at Heart as the florist for the occasion. “Roses, wild, unruly blooms and creeping greens. It was clear to me. So then, when it came to choosing my fragrance, it was really a game of matching my vision of flowers to the scent I would wear. Aerin is the only perfumer I’ve come across who has been able to capture the essence of real roses - their freshness, their sweetness and their unique creaminess. So I never really imagined I’d have rose scent at my wedding, but much like falling in love, you’re often taken by surprise when the right one comes along!”. With notes of Rose Centifolia, Bulgarian Rose Otto and Rose Absolute and Musk, it’s light and summery, it encapsulates the essence of summer and it’s supremely romantic.

But there was also another reason that fragrance was such a top priority for Rose: “Scent is more important than a photograph - olfactive memory refers to memories which we tie to specific scents. They are some of the strongest, least-tainted memories we hold. Naturally my wedding day was a day I knew I wanted to remember forever and what better way to cement the moment in my mind than with scent?”

Aerin is the only perfumer I’ve come across who has been able to capture the essence of real roses.

Taking scent to the next level and layering it up on the day, Rose also opted for Aerin’s Amber Musk candles both for the ceremony and at dinner time, bringing the day – and ensuing evening - to life with their rich scent and ambient warmth. “Each of the guests also took home a candle so that whenever they burn it they’re taken right back to that magical summer night, dancing under the stars!”, Rose muses.

The perfume now serves a nostalgic purpose: “I only need to breathe in a little Rose de Grasse and I’m right back there on the lake”, she says. She’s not going to over-wear it though. This scent falls in the ‘save for best’ category: “I’ll keep it for special occasions and I’ll put a bottle into store with my wedding dress to share with my daughter one day.” Happiness, bottled.

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