The Inspiration
"Women still like to feel beautiful, pampered and loved, And that is what Youth Dew is all about." —Estée Lauder

Created in 1953, Youth Dew was the very first fragrance from the Estée Lauder company and it was the first American fragrance to capture the imagination of women worldwide.

Estée Lauder wondered why women relied on the men in their lives to buy them perfume. And why they reserved fragrance only for special occasions. To change women's minds — and forever change the world of fragrance — Mrs. Lauder created Youth Dew Bath Oil.

Captivating, rich and exceptionally lasting, women bought it for the bath, but, as Mrs. Lauder predicted, soon began wearing Youth‑Dew as their fragrance as well. Because it was sold as a bath oil, not perfume, women felt free to enjoy and wear it every day. Instead of using Youth Dew by the drop, women used it by the bottle. Men loved it too, saying it was "simply the sexiest fragrance ever."

Because Youth Dew was Estée Lauder's premier fragrance, she personally introduced it in the U.S. and in Europe. When stores in France were reluctant to carry it, Mrs. Lauder "accidentally" spilled the fragrance in one of Paris' most elegant department stores. Customers found the scent so irresistible, the store quickly decided to carry it after all.

Youth Dew made women feel adored. It quickly became a world-wide phenomenon. A legend with timeless appeal that endures to this day.

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