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TurboLash

All Effects Motion Mascara™


New!
  • TurboLashAll Effects Motion Mascara™

Click on a shade to preview, then click 'add to bag' to purchase

BENEFITS
Brush vibrates to create
volume, length, curl & more

AWARD WINNER

Winner of Cosmetic Executive Women (CEW) Awards 2009: Best New Makeup Product.

Winner of Grazia Best in Beauty Awards 2009: Hottest New High-Tech Mascara.


PRODUCT DETAILS

Turn it on. The brush does it all.

Auto-powered, vibrating brush gives you:
  • Volume
  • Length
  • Curl
  • Separation
All at once.
A worldwide first.

ESTÉE LAUDER REINVENTS MASCARA
Now, you can have everything you ever dreamed of for your lashes - all from one mascara.
  • It's the world's first "turbo-charged" motion mascara with a vibrating brush. An innovation of design and engineering.
  • Auto-powered, patent pending*, and precision-engineered to achieve lash effects you never thought possible.

IT'S A BEAUTIFUL MACHINE
Turn on the power and the brush does the rest.
  • Feel the buzz, as the gently vibrating LashSonic Brush™ with micro-pulse bristles works its magic, moving rapidly through lashes.
  • Continuously separates and saturates lashes with a rapid release gel formula. Finds lashes you didn't even know you had and coats them instantly and perfectly.
  • Creates the ideal lash effect - maximum volume, length, curl and separation - all at once.
  • The motion brush keeps lashes clump-free. So you can reapply several coats without heavy build-up - even refresh lashes during the day.


FORMULA FACTS
  • Ophthalmologist-tested
  • Fragrance-free
Click here to see more Mascara makeup products


*U.S. and international patents pending.

HOW TO USE

Prior to assembling, read all instructions below.

IMPORTANT: DO NOT PULL TAB OUT OF BATTERY UNIT PRIOR TO INSERTING INTO MASCARA.

TO ASSEMBLE:
1. Mascara and battery unit are packed separately to preserve battery life.

2. To assemble, insert battery unit into top of mascara cap until it clicks closed.

3. Once inserted, pull and remove tab to activate battery. If mascara will not be used immediately, do not remove tab.

TO USE:
1. Twist mascara cap at middle to open. The motor will automatically turn on.

2. Use care in applying mascara. Slowly pull brush up through lashes, starting at root.

3. Repeat for even more drama.

4. To close, twist cap tightly until motor shuts off. (Important: Always turn off motor to preserve battery life. When the battery runs down, it's time to get a new mascara.)

BEAUTY TIPS

CURVE CONTROL
Tools:
Lash Primer Plus and Turbolash Mascara

Technique:

    • After Lash Primer Plus, apply Turbolash for great even lash coverage, top and bottom.
    • Hold wand for 5 seconds at lash tips to "lock" curl: spell E-S-T-E-E.

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