Karen Khoury, the master perfumer behind Estée Lauder Beyond Paradise, is known internationally as an expert "nose." She travels the world seeking new ideas and concepts to translate into the next fragrance success story.

Each composition is a new challenge. According to Khoury, "We begin by envisioning an emotion, a feeling, a person, even a texture--the ideas that spark the creative process are limitless. Then we translate that concept into a fragrance, finding the perfect combination from the millions of essences available."

"It is always a thrill to see a new Estée Lauder fragrance come to life," says Khoury. "But the development of Estée Lauder Beyond Paradise has truly been something special. The powerful combination of a concept so rich in fragrance connections with the range of emotions and vivid associations it evokes inspired, instinctive, almost primal fragrance visions."

How was the fragrance created? Khoury explains that she and her team started with a global analysis of the fragrance market, then she looked at emerging trends and tastes around the world. "And finally there's my favorite part: creative artistry. It is here that creative vision blends with technical knowledge and mastery."

As the creative force behind many of the most beloved Estée Lauder fragrances, Karen Khoury has proven her mastery once again with Estée Lauder Beyond Paradise.