Across the world, The Estée Lauder Companies' Breast Cancer Awareness Campaign (BCA) is stronger than ever. At the end of October 2008, the BCA Campaign will have distributed more than 80 million pink ribbons and millions of informational brochures through the Company's brand counters; illuminated more than 200 global landmarks in pink lights, and raised approximately $35 million with its retail partners for research. In fact, the number of ribbons distributed since 1992 would create a bridge of pink between New York and China if stretched end to end.

The message of The Estée Lauder Companies' 2008 Breast Cancer Awareness Campaign, “World Pink. World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference.” encapsulates the spirit of bringing people together from all walks of life to find a cure for breast cancer. This October, the BCA Campaign will be present in over 60 countries and unite around a common goal: to reach every corner of the world with the message about the importance of early detection, and to raise significant funds for research in order to attain a world without breast cancer in the not too distant future.

Elizabeth Hurley, Spokesmodel for Estée Lauder and the Breast Cancer Awareness Campaign, is an important and integral part of the Breast Cancer Awareness Campaign. Each year, Elizabeth joins Evelyn Lauder to raise awareness in major cities around the globe.

“We want to encourage everyone to wear a pink ribbon, buy a pink product and help us spread our awareness message,” states Elizabeth Hurley. “We should tell every woman we know — whether our mother, grandmother, sister, daughter or girlfriend — that it is very important to check their breasts and that they need to go to their doctors for a mammogram every year, if they are over the age of 40. Don't leave it for an extra year, because if you get a mammogram once a year, at the very latest your cancer is only 364 days old.”

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organisation dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centres worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2007, $32 million was awarded to 151 scientists across the United States and in Canada, Latin America, the Middle East, the UK and Europe. For the seventh consecutive year, BCRF received the USA's Charity Navigator's highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organisation in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org.